Creative designer with over two decades of experience in branding.
She graduated at Istituto Europeo di Design in Milan before joining a small graphic design studio where she spent two years working for different clients, among them Fiere di Parma and Condé Nast.
In 2004, she became part of Interbrand, one of the world's leading brand consultancies. During her 12 years there, she was involved in a wide range of branding projects, helping Italian and international clients bring their brand identities to life across offline and online touchpoints. Clients she worked with include TIM, Pirelli, Lavazza, Prysmian Group, Juventus FC, Shakhtar Donetsk, Rubin Kazan, and Samsung.
In 2015, she joined Armando Testa — one of Italy's most iconic advertising agencies — as Creative Director, leading the below-the-line team on integrated communication projects for clients including Ferrari, Iper, Unipol, SDF Group, and Diva International.
Since 2019, she has been Head of Design at 45gradi, a Milan-based brand strategy agency, where she has led identity and communication projects for clients such as Copan, Hera, and Trenitalia, as well as directing the full rebranding of the agency itself.
In parallel, she continues to work as an independent creative designer, partnering with brands across beauty, fashion, and consumer goods to develop identities that connect strategy with visual expression.
She strongly believes in strategic thinking as the foundation of creativity — the essential approach to building brand identities that help clients engage their audiences consistently across every brand experience.