Creative designer with over two decades of experience in branding.
She graduated at Istituto Europeo di Design in Milan before joining a small graphic design studio where she spent two years working for different clients among
which Fiere di Parma and Condè Nast.
In 2004, she became part of Interbrand, one of the world’s leading brand consultancies. During her over 12 years experience at Interbrand she was involved in a wide range
of branding projects, helping Italian and international clients to bring to life their brand identities across offline and online touchpoints. Clients she has worked with include TIM, Pirelli, Lavazza, Prysmian Group, Juventus FC, Shakthar Donetsk and Rubin Kazan, Samsung.
She collaborated with Armando Testa in 2016, one of the most important advertising agency in Italy. As Creative Director she was in charge of the below-the-line team, developing integrated communication projects for clients such as: Ferrari, Iper, Unipol, SDF Group, Diva International.
She strongly believes in strategic thinking as approach of creativity
to envision effective brand identities that can help clients to engage
their users consistently on all brand experience.
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