From an urban-centered brand, to a stylistically modern vision
In partnership with @ymee and @brand partners group
In partnership with @ymee and @brand partners group
Baldinini, a historic Italian brand in footwear and accessories, embarked on a rebranding process aimed at projecting the brand into a more contemporary dimension while preserving its strong recognition.
The project redefined the visual identity through a more essential and sophisticated language.
The letter B becomes the distinctive sign of the graphic system, while the colour palette introduces
Japanese Maple red as a key accent, combined with neutral and minimal tones.
The letter B becomes the distinctive sign of the graphic system, while the colour palette introduces
Japanese Maple red as a key accent, combined with neutral and minimal tones.
The new visual and typographic system builds a more modern and international image,
capable of expressing the brand’s values — freedom, creativity and Italian excellence — with greater
coherence and impact.
capable of expressing the brand’s values — freedom, creativity and Italian excellence — with greater
coherence and impact.
